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Tracking the performance of your sequence

This article explains the details on the sequence statistics page.

Anil Vithani avatar
Written by Anil Vithani
Updated over 2 years ago

Here's how to check the performance of your sequence:

Step 1

Navigate to your sequence statistics page.

Step 2

Click the name of the sequence to see the data being tracked.

Summary statistics tracked:

Displays the combined analytic ratings of all steps in the sequence.

  • Enrolled - shows the total number of contacts enrolled in this sequence, and how many have already completed or remain pending

  • Open rate - displays the number of emails sent and opened

  • Click rate - measures the number of clicks if you have a do-follow link on your message

  • Exit Analysis - displays successful and unsuccessful exits

Table statistics or steps analysis:

Shows the statistical data for each specific step of the sequence.

Steps table column names:

  • Step type - what kind of step is it ( email, LinkedIn, Callback...etc. )

  • Enrolled - the number contacts you enrolled in the sequence

  • Opened - statistics on how many contacts have opened the email / message

  • Clicked - the number of contacts who clicked or followed a link

  • Reply - number emails that have been replied to

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