When it comes to subject lines, a good one can make the difference between an email being opened or deleted. So it’s super important to write enticing subject lines in addition to creating engaging email content.
In this guide, we’ll give you some hints and tips to craft unique subject lines to maximise the open rates for your sequences.
Why subject lines are essential.
The subject line is your chance to make a first impression, and we all want to make an excellent first impression, don’t we? Therefore, a well-crafted subject line should capture your prospect's attention to motivate them to open the email and read its content.
According to Experian, highly-personalised subject lines achieve 29.3% higher open rates than non-personalised ones, so adding some personalisation is incredibly important and will pay dividends.
Use the following four pillars when creating your subject lines. Think of it as your checklist for success. If you nail all the points, you’re more likely to get the open rates you want and send your engagement levels to soar.
Concise. Short, snappy and clear are essential. No-one will read a 25-word subject line.
Attention-Grabbing. Make sure it’s enticing enough that you’d want to open it.
Relevant. Ensure the email subject line is relevant to your end user.
Personalised. Finally, make it personalised! Personalisation increases open rates and makes the end-reader feel special!
Let’s see this in action.
Consider this scenario. You want to win Amazon as a new logo. You know the hiring manager - let’s call him Bryan - will be hard to reach. So, you spend a few minutes checking out his LinkedIn profile and notice that he is an avid comic book fan. This information is magic!
So, now you know a little bit about Bryan, here are a few examples of how you could use this info to create a really compelling subject line that he won’t be able to ignore!
Subject line: Even Batman Needs A Robin, Bryan!
Subject line: Bryan, Can We Be The J.A.R.V.I.S To Your Iron Man?
So, why would these work?
You’ve taken personalisation to the next level. You have included Bryan’s name and mentioned what he loves, in this case, comic books. The subject line is clear, concise and unique. This is a winning combination if you want to grab your audience's attention.
There you have it. This is a surefire way to maximise the effectiveness of your open rates and increase engagement with your prospects.
Ensure you’re creating concise, attention-grabbing, relevant, and personalised wording; whatever you do, don’t just write “Exciting Opportunity”!
Good luck, and remember to test, measure and learn to maximise your outreach and unlock your full potential!