Sequences are a series of messages, calls and tasks that you can enrol prospects in, in order to maximise your engagement with them.

SuperReach’s sequences help automate a lot of the manual tasks involved with outreach, helping you save time and increase the likelihood of turning a prospect into a deal. We’ve put this guide together to help you build your first sequences.

How to create a Sequence

How to enroll contacts into a Sequence using the Chrome Extension

How to add, edit and delete steps in a sequence

During onboarding, you’ll be prompted to link your email and LinkedIn to SuperReach which means that all the prospects you enrol into sequences are receiving messages/activities from you.

With emails, they are sent from your own work outbox and when a prospect replies to them it automatically stops the sequence from continuing.

In the case of LinkedIn messages and calls, if the prospect replies or answers the call you can manually “mark them as completed” in order to stop the sequence from continuing.

Think of a sequence like 90% of a completed template. When you’ve found the prospect you want to engage with you can enrol them in a sequence and SuperReach will preload the messaging you’ve created when building the sequence in the first place. From here it will scan LinkedIn to pull through the person's details using merge tags or replacement variables, in order to save you time by automatically populating things like names, employer details and job titles.

At this stage you’ll have the opportunity to hyper-personalise every step of the sequence with information you’ve found out about the prospect, in order to increase the likelihood of them opening and replying to your sequence.

There are many ways to build an effective sequence with SuperReach.

Firstly start with your target audience.

If you’re looking to generate candidates for an urgent role then your sequence should be shorter than if you’re trying to win new business. Think about this when choosing both how many steps you’re going to include and how long you want the sequence to be.

Here are a few ideas for you to use:

Contract Role Candidate - 4 to 6 steps over 7 days

Permanent Role Candidate - 5-10 steps over 14 days

Business Development Spec CV - 10-12 steps over 21 days

Business Development General - 12-18 steps over 30+ days

Secondly, focus on making sequences as personal as possible. Look at a prospect's LinkedIn profile, website or personal social channels in order to find something you can use to increase the likelihood of them engaging. This could be mentioning their favourite football team, the last place they went on holiday or their preferred charity.

Finally, use space wisely. This means not sending someone too many messages in one go and spacing your sequence out appropriately too.